Thank-you letters are one of the most important letters that your non-profit mails to donors. They remind donors that they made the right decision in supporting your organization. They show that you are grateful for the donors gift. As a bonus, thank-you letters increase donor loyalty, strengthen relationships with your donors and increase your chances of receiving more gifts in the future. So here are some pointers for writing effective thank-you letters.
Be personal.
Address your thank-you letter to your donor by name. Don?t say ?Dear Friend.?
Say thank you, thank you, thank you.
Show your gratitude by repeating, in a few different ways, that you are thankful for your donor?s gift.
Be specific iff possible.
Mention the size of the gift, or the date that you received the gift, or at least say ?Thank you for your recent gift.? Donors are busy people who need to be reminded that they responded to your appeal.
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